MARKET PRIORITIES & SENSITIVITY
Which market deserves a closer look?
Learn how changing priorities can reverse a market ranking—and how far a leading choice survives a change in weight.
02 · AUTOMATIC RANKING
The current top three.
Addressable market is assumed total annual opportunity, not this company’s revenue.
How stable is first place?
Why ranks changed from the starting screen
Real state boundaries. Invented commercial inputs. Read this as a priorities exercise, not a real-market ranking.
Select a state or use the market selector. Enable map movement to pan; Escape stops it and returns focus to that button. Movement starts off so page scrolling remains available. Rank numbers include low-priority eligible states; × fails a cost ceiling, ? lacks required data, and — has zero weights. A ★ marks a pinned comparison. Nearby gray states provide context. Boundaries: U.S. Census Bureau, 2024.
04 · UNDERSTAND ONE MARKET
All candidates and exclusion reasons
THE EVIDENCE BEHIND THE MAP
Every candidate, in plain view.
Eligible markets appear in rank order, followed by excluded markets. Scores are rounded to two decimals; ranking uses full precision. Select any market for component detail. † Excluded scores are illustrative only; they are not ranked.
| Rank | Market | Score / 100 | Addressable market, USD/year | Growth / year | Delivery / order | Competition | Setup | Status / reasons | Compare |
|---|
No markets match this view.
Pinned comparison · starts with Georgia, Tennessee and North Carolina
YOUR DECISION, WITH THE ASSUMPTIONS ATTACHED
My pinned comparison.
The starting top three are pre-pinned. Pins are your own comparison. They remain here when priorities or ceilings change. Excluded pins are flagged and never added to the automatic top three.
Method, data sources and limits
THE METHOD & ITS LIMITS
Transparent enough to disagree with.
Fixed anchors. Visible tradeoffs.
Each measure becomes a score from 0 to 100 using the fixed anchors below. Values beyond the endpoints are capped; changing a gate or hiding a table row never rescales the market. Weights normalize by their total. Exact score ties sort alphabetically.
| Measure | 0 points | 100 points |
|---|---|---|
| Addressable market, USD/year | $2 million | $12 million |
| Growth / year | 0% | 12% |
| Delivery / order | $12 | $4 |
| Competition index | 100 | 0 |
Missing is not zero.
Louisiana has no assumed growth value, so it stays unranked even when growth has zero weight. A delivery or setup value above its ceiling excludes a market; equality qualifies. All-zero weights give no ranking. There may be fewer than three qualifying markets.
Separate geography from the fictional business.
All addressable-market, growth, delivery, competition and setup figures are invented for this exercise. Addressable market is assumed total annual opportunity, not this company's expected sales. The competition index is an invented comparative scale. This screen omits actual customer discovery, route design, acquisition cost and validation.
The local map uses generalized January 1, 2024 state geometry from the U.S. Census Bureau. It is suited to a state-level illustration, not legal boundaries or address selection. This twelve-state footprint is a classroom choice. Map area never enters the score. No data is uploaded or saved.
Read geographic data provenance